SEO Archives - Northwest Business Network https://www.nwbiz.net/tag/seo/ Helping Northwest Suburban Businesses collaborate and boost revenue Wed, 15 Jun 2022 14:30:55 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://i0.wp.com/www.nwbiz.net/wp-content/uploads/2017/10/cropped-nbn-fb.jpg?fit=32%2C32&ssl=1 SEO Archives - Northwest Business Network https://www.nwbiz.net/tag/seo/ 32 32 154584522 Video Recording: Michel Sharritt on Digital Lead Generation https://www.nwbiz.net/2022/06/15/video-recording-michel-sharritt-on-digital-lead-generation/ https://www.nwbiz.net/2022/06/15/video-recording-michel-sharritt-on-digital-lead-generation/#respond Wed, 15 Jun 2022 14:29:24 +0000 https://www.nwbiz.net/?p=3419 How can you use digital marketing for lead generation and attract new customers? The design of your website directly affects how well you connect with potential customers and convert them into sales. Clean, well-organized content is critical; along with a compelling call-to-action that begins the connection process.

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Title: 6 Easy Steps That Will Make Your Website a Lead-Gen Machine

How can you use digital marketing for lead generation and attract new customers? The design of your website directly affects how well you connect with potential customers and convert them into sales. Clean, well-organized content is critical; along with a compelling call-to-action that begins the connection process.

According to Salesforce, it takes an average of 6-8 marketing touch points to generate a sales lead. To build interest, high-quality and useful information should be front-and-center. In this workshop, we present six (6) steps to perfect your website for lead generation, resulting in more paying clients for your business.

Key Takeaways:

  • Use analytics to determine your best-selling products
  • Design attention-grabbing landing pages
  • Create a compelling call-to-action
  • Build website resources for lead-generation (guides, webinars, e-books)
  • Integrate email marketing and social media to stay in front of customers
  • Make use of SEO, paid ads, and search engine marketing to drive website traffic

Digital marketing efforts are driven by both quantity and quality. Focusing on both the quality (your website / landing page user-experience) and quantity of leads (your inbound marketing efforts) will generate success. To make your website a lead generation machine, the six steps described in this workshop will help you reach that goal.

Watch this recording to learn how to build attention-grabbing landing pages, quality web content, and digital ads that will generate leads.

Recorded: June 10, 2022

About Michel:

Michel Ann Sharritt, Vice President and Co-founder of CueCamp and Situated Research, has over 30 years of experience in designing amazing user experiences across both websites and social media. Her background in behavioral psychology supports her understanding of users’ needs and goals while interacting with technology. She has a creative touch for designing amazing user experiences across websites and interactive media.

Michel has the creative ability to design marketing strategies for businesses of various sizes, using a combination of web design, interactive marketing, and social media. Her full-service marketing agency, CueCamp, is a strategic social media partner offering results-driven social media campaigns for businesses of all sizes. Focused on brand engagement and ROI, CueCamp designs comprehensive strategic marketing plans to elevate brand awareness using advanced marketing automation tools.

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]]> https://www.nwbiz.net/2022/06/15/video-recording-michel-sharritt-on-digital-lead-generation/feed/ 0 3419 Video Recording: Michel Sharritt on Generating a Content Marketing Strategy https://www.nwbiz.net/2021/11/06/video-recording-michel-sharritt-on-generating-a-content-marketing-strategy/ https://www.nwbiz.net/2021/11/06/video-recording-michel-sharritt-on-generating-a-content-marketing-strategy/#respond Sat, 06 Nov 2021 13:33:15 +0000 https://www.nwbiz.net/?p=3244 Title: How to Do Competitor Research to Generate Content and Raise Search Ranks on Google When your clients look for you on Google, on what page do you rank? Does your business rank highly for the keywords that matter for your business, and your industry? Research shows that businesses that rank below the first page […]

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Title: How to Do Competitor Research to Generate Content and Raise Search Ranks on Google

When your clients look for you on Google, on what page do you rank? Does your business rank highly for the keywords that matter for your business, and your industry?

Research shows that businesses that rank below the first page of results on Google only receive 0.78% of the clicks. In fact, the first five organic search results account for over 67% of all clicks.

Key Takeaways:

  • Competitor research: learn what industry peers do well
  • Google search tools: keyword research, keyword competitiveness, popularity; missed opportunities / keywords for your niche; finding influencers, trending topics / interests in your industry
  • Finding current search rank: discovering keywords that can rank high based on competitiveness
  • Generating marketing content: social media content, website content
  • Content optimization (SEO): keywords in title, headings, image alt tags, content readability
  • Google My Business for local area customers: updating information, getting reviews
  • Using Google Ads: cost-per-click, ad quality, and landing page experience

In this workshop, we present ways to do keyword research on Google. Marketers must use discretion, choosing the most relevant keywords for their brand and business. Doing so requires research into the popularity and competitiveness of keywords, to determine which are over-saturated and which present an opportunity.

Often, ranking higher for niche keywords that are more pertinent to your business can yield impressive results. During this informational session, we discuss tips to help you achieve this goal. In addition, you’ll learn ways to boost your business rank on Google search results: using social media content generation strategies and search engine optimization (SEO).

Recorded: November 5, 2021

About Michel:

Michel Ann Sharritt, Vice President and Co-founder of CueCamp and Situated Research, has over 25 years of experience in designing amazing user experiences across both websites and social media. Her background in behavioral psychology supports her understanding of users’ needs and goals while interacting with technology. She has a creative touch for designing amazing user experiences across websites and interactive media.

Michel has the creative ability to design marketing strategies for businesses of various sizes, using a combination of web design, interactive marketing, and social media. Her full-service marketing agency, CueCamp, is a strategic social media partner offering results-driven social media campaigns for businesses of all sizes. Focused on brand engagement and ROI, CueCamp designs comprehensive strategic marketing plans to elevate brand awareness using advanced marketing automation tools.

The post Video Recording: Michel Sharritt on Generating a Content Marketing Strategy appeared first on Northwest Business Network.

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